Wednesday, October 27, 2010
Taken from http://www.youtube.com/user/Doritosuk
Click on the full screen button for complete immersion
Doritos latest ad campaign allows fans to interact with their brand through music, and they chose 360° video to immerse viewers in engaging experiences from talented musicians around the world. The UK's Professor Green provided a specially written track, "Coming To Get Me", to accompany one of several 360° videos created for the campaign.
For the full experience, visit http://www.doritoslatenight.com/
This 360° video is ground breaking on a number of levels. First, it's on YouTube. I don't know how often YouTube allows for a custom player to play custom content of this sort, but Sarah Perez of ReadWriteWeb found that noteworthy. The player comes from yellowBird, who has produced a number of well-received 360° video projects over the last two years. The player, which is an embeddable widget, allows for easy navigation of the 360° content, full screen button, social media sharing options, and an "unwrapped" version of the video with the 2D button.