"Standard" Video from the event is not 360, but provides a great comparison with the 360 experience.
|A screenshot from http://www.youtube.com/lexusfrance showing the new LEXUS CT 200h in front of Chateau de Saint-Germain-en-Laye that was the canvas for a spectacular special effects show.|
It is not the first 360 video that yellowBird has placed on YouTube, but it is the first to show off their new hotspotting linkage to more video experiences. LEXUS choose yellowBird to document their Netherlands launch part of the new LEXUS CT 200h, the world's first full hybrid luxury compact vehicle. Document they did.
|Visuals go off around the LEXUS CT 200h on the facade of the Chateau.|
|Medi makes it rain beats|
Medi. They start the set with the first single, "How Would You Do It?" off the new album, You Got Me (Moving). The camera is well placed between the act and the audience, allowing you view whatever you want. Like all 360 videos from music events, the online viewer should have the best seat in the house. There is also another tune option, "Like a Runaway" to explore.
yellowBird for YouTube is one of the most immersive online experiences yet, will likely turn the heads of marketing executives around the world, and maybe even collect a few web awards. All involved certainly deserve too.
As an immersive video evangelist, I do have some criticisms of the project, however. First of all, this project has a limited field of view in that the viewer is blocked from looking straight up and on the initial home video, this design decision has consequences. The very top of the beautiful architecture of the Chateau is cutoff, giving me the sense that I can't really see everything including the very top of the amazing visuals that the project is build around in the first place. Dislike. My second issue is less severe, but odd none the less. For some reason, when the viewer pauses the video (say to grab a screenshot) the 360 navigation becomes locked and the LEXUS icons disappear. Both of these issues are new to yellowBird projects, and I hope they don't represent a trend.
When Immersive Media demostrated its live streaming 360 video capabilities, it reduced the zenith view in order to save on bandwidth for the stream, essentially determining that the view above the camera of the ceiling wasn't worth the transmission costs. Personally, I think it is the freedom of movement that engages the user and the zenith is a big part of that, it's another whole dimension to explore. Removing it didn't work for the now defunct Immersive Media and I don't think it works well here.
One reason yellowBird or LEXUS may have made this design decision is to aid first time users of the 360 video, who do tend to get lost around the zenith view as they learn the navigation controls. There has long been a learning curve to this new medium, and for some, like my mother, it is simply too steep. As a large commercial project, the reason would be understandable, but with many very inexpensive 360 degree "cylindrical" video technologies emerging, yellowBird may need to brand their offering in contrast to the cheap stuff.
More to come in the next post about some of those very cheap options for 360 video coming online, but here's a new one that has received a lot of attention today, which is good, because they are depending on crowdsourcing the development via Kickstarter.com - http://kck.st/hAJdUX. Considering that GoPano is already 15% to their goal in just half of the first day bodes well for the project. You might want to consider backing it, you know, since you're reading this blog and all...
BTW, thank you for reading.