Monday, June 8, 2009

New Players Under the Camera!

Two new companies have joined the world of 360° Video production:

ChaseVision 360 is applying 360° Video to the commercial real estate, civil engineering, and asset management realms. Using a Ladybug camera from Point Grey Research, they're providing a view of assets that was previously only available with a field trip, saving client's precious project resources. They appear to be using the Lucid Viewer (at least for demonstration) which I've linked to in a previous post here. The large window and fullscreen options are great for 360° Video and the "Unmanned Asset" demo has an excellent usage of 3D Objects as hotspots linked to 360° still images. For commercial use, this works well to take to user exactly where they want to be without scrubbing back and forth to find it. The advantage of 360° Video, in this case, is a matter of production. Instead of setting up a 360° still pano in multiple locations, it looks like they simply made a pass around the tower with the 360° Video camera and pulled the needed stills in post. Excellent demonstration! Question to ChaseVision360: Any embed codes available for these demos?

Also using Point Grey Research's Ladybug 2 cameras, yellowBird wants to take 360° Video into the advertising and entertainment spheres, where Immersive Media has gotten its feet wet with Red Bull, Armani, and Mercedes-Benz.
They appear to have designed their own Flash player that has an excellent user experience, but full screen would be nice, too. Looking forward to seeing more from yellowBird soon. They've taken their demo off their site, but it's still playing here

Good to see organizations with targeted, attainable goals.

1 comment:

  1. Digital Immersion is another (French) immersive video production company that has been around for two years. We also use a LadyBug2 and have designed our own player with a hotspot navigation feature. Check it out! (contact: