Thursday, March 11, 2010

SlopeViews Launches OnSnow@Whistler: 360° VIDEO MAP

Go to OnSnow@Whistler

[Full disclosure: I, Thomas Hayden, known here as UnderCam, contributed to the building of this product in coordination with Immersive Media and SlopeViews

Today SlopeViews launched OnSnow, a 360° VIDEO MAP that lets online users explore and experience a ski resort as never before. By clicking on any of the ski runs, ski lifts, or mountain facilities, the user is transported into a 360 video that allows them to look around where ever they choose.

They get to know the mountain online, where the steepest pitches are, where the best bar is at, etc. OnSnow(TM) influences the purchase decision for skiers that have a choice of several resorts to go to. They will go to the one they know.

Last month Google Maps brought StreetView to the slopes of Whistler Mountain just in before the opening of the Winter Olympics, but, for the first time ever, their map just didn't do the job. The satellite imagery doesn't mark the ski runs, lifts, or amenities. It just draws a line across a mountain and fills it with still images.

OnSnow@Whistler is alive with 360° video that can be filled with the brand message of the resort itself. The camera operator, Craig Adkins, is constantly being asked what he is doing and the experience of his breaking the "4th wall" (outdated term with this medium, I know), is kind of surreal, like eaves-dropping.

On the Village Map, the user takes a stroll past all of the hotels, condos, shops, and restaurants that Whistler has to offer.

Virtual Tourism will never be the same.

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