Monday, October 26, 2009

Experience MuchMusic's Much On Demand 360° LIVE

WATCH MOD 360° LIVE @ 5:00pm EST (2:00pm PT) EVERY WEEKDAY
Have you ever been part of a studio audience for the taping of your favorite TV show? Neither have I, but I would enjoy seeing what goes on behind the camera during The Daily Show with Jon Stewart or Saturday Night Live, but I live a long way from New York.

Well, fans who live a long way from Toronto where Canada's MuchMusic tapes Much On Demand, a show very similar to MTV's Total Request Live, can now tune in LIVE online to a 360° Video feed from the set. Viewers can watch their favorite VJs and celebrity guests or just people watch as the show goes out to its Canadian and worldwide audience. It's not a purely voyeuristic experience either.

With a social media live discussion running alongside the interactive video experience, MOD fans can join the discussion among other viewers of the 360° cam via Twitter, Facebook, MySpace, or Yahoo. Last week, an MOD audience member sat close to the Immersive Media camera, blocking much of the view for a few minutes (picture above). Facebook commenters bombarded the feed, asking him to move. During the next commercial break, a production crew member could be seen coming from the wings and directing him to another seat. Celebrations among the Facebookers ensued and quickly returned to who was the best VJ on MuchMusic. Looks like the MOD crew was paying close attention to what their audience was saying and responding accordingly.

A few weeks ago, MuchMusic also provided a 360° video feed for a Billy Talent concert (see previous post).

The MOD 360° LIVE cam has been a daily component of the MuchMusic online experience for the past weeks, but is not loading for me as I type this post at 2:00pm PT. It may have been an experiment for the music network since no press release has come out yet, but it did provide a glimpse into a future where a diversity of content delivery methods are bundled to get passionate audiences engaging through multiple technologies.

One Facebook commenter admitted to skipping school to get on the new 360° cam. With direct evidence of audience interest like that, I think it's safe to assume that the experiment is a success.

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